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Cyber Monday is projected to grow 5.1% over last year with $11.2 billion in sales, Adobe said.

A record $9.12 billion was spent online for Black Friday, with electronics driving much of the growth compared to last year, according to Adobe.Many Black Friday sales continued through Saturday, which was also Small Business Saturday.īy the numbers: Consumers spent $5.29 billion on Thanksgiving Day, a 2.9% increase over last year, per Adobe.Why it matters: Online holiday shopping is growing at a slower pace than in past years but it continues to break records, according to Adobe Analytics. Cyber Monday - expected to be the biggest online shopping day of the year - got off to an early start after Black Friday sales wrapped up.